The Herbal Supplement Industry in 2021
While herbal medicine isn’t a new idea, 2020 set a record for herbal supplements sales bypassing $10 billion for the first time. This means sales rose 17.3% from 2019 and it seems like the industry will continue to grow as consumers look for ways to increase their immune system and overall health.
The most popular supplements revolved around immune health, but another popular category was stress management with ingredients like ashwagandha.
Popular Herbal Ingredients for Supplements This Year
The last few years in the health and wellness space have heavily focused on supplements that support immune health and stress management. Because of this, the top herbal ingredients for supplements in 2021 were:
- Ginseng is a root that has many health benefits. First, ginseng is high in antioxidants that fight against inflammation and oxidative stress in cells. It’s also been proven to combat fatigue by raising energy production in cells. Some studies have shown that ginseng increases insulin production which could help lower blood sugar.
- Elderberry is packed full of antioxidants that help fight free radicals, lower oxidative stress, and repair damaged cells. This effect helps the immune system prevent illnesses, but some studies showed that elderberry shortens cold symptoms.
- Ginger has many nutrients and compounds that positively affect various areas of the body. It’s commonly used for its anti-nausea benefits, but studies have shown that it can help with indigestion, menstrual pain, blood sugar levels, and more.
- Valerian root is known for its ability to help people relax and sleep better. It’s been used as a healthier alternative to sleep medications. Valerian interacts with gamma-aminobutyric acid (GABA) that affects nerve impulses in the brain and nervous system. Valerenic acid (a compound in valerian root) slows the breakdown of GABA which decreases symptoms of stress and anxiety.
- Chamomile also has a variety of health benefits. Similar to some of the other herbal ingredients on this list, chamomile is high in antioxidants. This promotes healthier blood pressure and cholesterol levels, anti-inflammation, and immune health. Chamomile also contains apigenin, an antioxidant that binds to specific receptors in the brain that can help with insomnia.
- Ashwagandha is an herb that is known for its stress-management benefits because it lowers cortisol levels. However, it can help with a lot more than that. Ashwagandha has been shown to lower cholesterol, blood sugar levels, and inflammation. It also has many cognitive benefits like reducing depression symptoms and improving brain function.
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