Top Dietary Supplement Categories
The dietary supplement industry is growing and there’s a lot of opportunity. This also means that there’s a lot of competition. That’s why it’s so important to know as much about the industry as possible. Understanding what categories and supplements are the most popular in order to get ahead.
Keep reading to learn which categories are the most popular.
Image via Council for Responsible Nutrition
#1 Vitamins/Minerals
Image via Council for Responsible Nutrition
Vitamins and minerals are by far the largest supplement category according to the Council for Responsible Nutrition. 98% of supplement users use vitamin or mineral supplements. Not only are vitamins and minerals the most widely used type of dietary supplement, they’re also the most trusted. 96% of supplement users are confident in the quality and safety of these supplements.
This category can include multivitamins and single ingredient supplements. Some of the most popular supplements in this category are:
- Vitamin D
- Multivitamin
- B Complex
- Vitamin C
#2 Specialty Supplements
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After vitamins and minerals specialty supplements come in as the second largest supplement category. Supplement users are generally pretty confident in the quality of these supplements. Overall 75% of supplement users trust in the quality of these supplements. Many of the supplements that fall into this category are great for general health and are taken daily.
Some of the most popular supplements in this category are:
- Probiotics
- Melatonin
- Omega-3 fatty acids
- Fiber
#3 Herbals & Botanicals
Image via Council for Responsible Nutrition
As consumers turn towards more natural health solutions the herbals and botanicals category is gaining more and more interest. This category has become more mainstream as researchers continue to find new evidence to reveal the benefits these dietary supplements can offer.
Some of the most popular supplements in this category are:
- Turmeric
- Green tea
- CBD/hemp
#4 & #5 Sports Nutrition & Weight Management
Image via Council for Responsible Nutrition
The two least used types of dietary supplements are sports nutrition and weight management. 30% of supplement users use sports nutrition supplements and 19% use weight management supplements. Trust in this category has been damaged by bad actors in the past so it’s important to gain the trust of your customers in this category with reliable, high-quality products.
Some of the most popular supplements in this category are:
- Protein powder
- Pre-workout
- Creatine
- Fat burners
Custom Dietary Supplement Manufacturing
No matter which category you choose we can help you manufacture top-quality dietary supplements. Here at Quality Supplement Manufacturing we specialize in making tablet, capsule and powder supplements. With over 40 years of experience we’re up for making whatever formula you need. And with our new facility we have the capacity you need to keep up with demand.
