3 Supplements to Market to Millennials
While the Millennial generation isn’t the largest consumer of supplements they certainly shouldn’t be ignored. They’re a growing segment and the older they get the more likely they are to use supplements. There’s a certainly a lot of potential if you can capture the attention of this up and coming demographic.
Unlike previous generations though millennials aren’t necessarily looking for a “cure-all” supplement. They’re looking for specific solutions to address their specific needs.
Below are four supplements to market for millenials.
1. Boost Their Mood
According to a study from the American Psychiatric Association, millennials were revealed to be the most anxious generation. Yikes! This is a generation that is under pressure and stressed out about it.
While no supplement can treat or cure anxiety there are some supplements that have been known to boost mood, promote relaxation, aid sleep and fight stress. This more natural option could be the perfect solution for millennials that are under stress and looking for a way to increase a feeling of calmness.
There are many supplements on the market right now that fit this bill but one of the most popular at the moment is 5-HTP or 5 hydroxytryptophan.
About 5-HTP
5-HTP is the precursor to serotonin – the happiness hormone. Some studies have shown that supplementing with 5-HTP can potentially raise your serotonin levels. This is important because low levels of serotonin are associated with anxiety, depression, weight gain, poor sleep and bad moods.
Many 5-HTP supplement users have left rave reviews online calling this supplement a life changer. Users report feeling more positive and having better moods overall. Many have also said that while they didn’t start using 5-HTP for weight loss they’ve also dropped some pounds too.
Benefits of 5-HTP
- Boosts mood
- Controls appetite
- Supports weight loss
- Natural sleep aid
2. Pretty Picture of Health
The beauty industry has grown massively in the last few years as the demand for beauty products has gone through the roof. This includes beauty supplements as well. In the age of Instagram men and women especially want to look photoready all the time. Beauty supplements are a great way to keep your hair, skin and nails looking on point 24/7.
In addition to the desire to look good now, many millennials are conscious of the need to lay the foundation for the future as well. Young and younger women are getting procedures like botox to fend off future signs of aging. This could be one of the reasons that we’ve seen a spike in the interest in collagen.
About Collagen
Collagen is the most common protein in the whole body. It can be found in just about every cell and area of the body from skin to tendons to blood cells. While it has many benefits including supporting joint health one of the most popular uses is for skin health.
Collagen is what gives the skin it’s structure and firmness. Young looking, wrinkle-free skin is full of collagen. Unfortunately as we all age collagen production decreases and the amount of collagen in the skin decreases as well leading to wrinkles and sagging skin. This is why supplementing with collagen is so important, it’s to provide the body with what it can’t make on its own in order to stay feeling young inside and out.
Benefits of Collagen
- Supports joint health
- Promotes skin elasticity
- Helps build muscle and burn fat
- Natural supplement
3. The Sunshine Vitamin
Ah yes, the sunshine vitamin, also known as vitamin D is a very important nutrient for every human being. The body is able to naturally make vitamin D when the skin is exposed to the sun, hence why it’s often called the sunshine vitamin. But while vitamin D is easily produced by the body under the sun, according to the Scientific American, as much as 75% of teens and adults are deficient.
Millennials fall within this demographic and it’s easy to see how so many of us can become deficient in such an essential nutrient. People are spending less and less time outdoors. Desk jobs are taking over, (sitting is the new smoking if you haven’t heard) and outdoor hobbies are in decline as well.
The signs and symptoms of a vitamin D deficiency include achy bones, darker skin, obesity, feeling blue, poor immune functioning, and head sweating. Vitamin D supplements are a great way to meet the needs of busy millennials who don’t have the time or desire to get outside to soak up some sun.
About K2 + D3 Supplements
Vitamin D is a critical vitamin that your body needs in order to absorb calcium and promote bone health. In addition a lack of vitamin D has been linked to many diseases including breast cancer, colon cancer and heart disease to name a few.
While vitamin D is great it’s even better when it’s accompanied by its best friend vitamin K. There have been some studies that suggest there is such a thing as too much vitamin D. It can get stored in the wrong places if you’re not careful. Vitamin K helps to optimize vitamin D to make sure it does what it’s supposed to.
Benefits of K2 + D3
- Support bone health
- Promote immune system
- Helps with healthy muscles
The Takeaway
The three supplement types we discussed above are just a few examples of the types of supplements that millennials are looking for to address their specific health needs. We hope that these ideas get you thinking about new and different ways you can grab the attention of this up and coming generation.
Whether you want to private label the specific supplements we’ve mentioned above or you want to create your very own millennial focused formula, we at Quality Supplement Manufacturing are here to help.
