Top Supplement Ingredients to Sell in 2021
Supplements saw a huge spike in interest and sales during 2020. Due to the pandemic many people were more interested than ever in doing everything they could to support their health. While 2021 is a new year many of the trends from 2020 will carry over.
Here are the top supplement ingredients to keep in mind for 2021.
Stand Out Supplement Categories to Pay Attention to
Year after year we see many of the same top reasons for taking supplements. Even in 2020 many of those same categories were popular. Some of the top reasons and categories for taking supplements last year were:
Top Reasons for Taking Supplements
- Immune support
- Fill nutrient gaps
- Support heart health
- Hair, skin and nails
Top Types of Supplement Categories
- Vitamins and minerals
- Herbals and botanicals
- Sports nutrition
- Weight management
2020 Supplement Ingredient Trends
In addition to the reasons and categories listed above consumers paid special attention to supplements for mental health and sleep.
According to the Council for Responsible Nutrition, “In light of the pandemic, CRN’s 2020 survey takes a closer look at specific ingredients supplement users are taking to support their immunity, mental health, sleep health and energy.”
CRN’s 2020 survey revealed the top selling ingredients in the sleep and mental health and immune health categories. These are the top ingredients to consider when manufacturing supplements in 2021.
Top Sleep and Mental Health Ingredients
Melatonin
Melatonin is a hormone naturally produced by the body and is essential for managing a natural sleep cycle. So it’s become a popular ingredient in sleep supplements for people who struggle to fall asleep and stay asleep.
Melatonin can also help to calm and soothe feelings of stress. That makes this a “two birds with one stone” ingredient when it comes to the mental health and sleep category.
Magnesium
Magnesium is the fourth most abundant mineral in the body and it’s crucial for good overall health. Unfortunately many people simply do not get enough magnesium in their daily diet. Too little magnesium can seriously impact many different cellular processes.
One of the biggest areas that magnesium can impact is stress management! It is essential for healthy brain function. When someone doesn’t get enough magnesium they can experience increased levels of stress.
CBD
CBD or cannabidiol comes from the hemp plant. Hemp contains over 100 different cannabinoids that have been found to have health benefits. CBD in particular has become extremely popular because of its sleep and mental health benefits.
While CBD peaked in popularity a few years ago there are still many people interested in taking CBD supplements. Keep in mind that CBD supplements are more difficult to sell online due to the terms and conditions of ecommerce platforms, merchant services, etc.
Top Immune Health Ingredients
Vitamin C
Vitamin C is one of the go to immune ingredients and has been for many years. It’s a potent antioxidant and is necessary for many areas of health. According to the article Vitamin C and Immune Function, “Vitamin C contributes to immune defense by supporting various cellular functions of both the innate and adaptive immune system.”
As the pandemic continues into 2021 consumers will continue to turn towards immune support supplements. Vitamin C is a must have ingredient for any well-rounded immunity formula!
Multivitamin
While not a single ingredient multivitamins were at the top of the list when it came to supplements for immune health. Immune health can be complicated and any gaps in nutrition can cause a weakening of the immune system. Multivitamins help to fill any potential gaps.
Vitamin D
Vitamin D has become a very popular supplement ingredient over the last few years with a significant amount of increased interest. Like many of the other ingredients mentioned above Vitamin D is crucial to many different areas of health. Unfortunately a significant number of people are low or deficient in this important nutrient.
One of the top reasons Vitamin D has become popular is for immune health. In fact, according to the article Vitamin D and the Immune System, “Vitamin D can modulate the innate and adaptive immune responses.” This is an ingredient you definitely don’t want to ignore.
Here at Quality Supplement Manufacturing we can help you create any capsule, tablet or powder supplement you can imagine. Whether that’s creating a new formula with top trending ingredients or an existing best seller we’ve got you covered.
